Course: Marketing and communications with AI

Introduction
Good communication depends on apt wording, convincing messages and content that reaches its audience. Artificial intelligence opens up new possibilities here: developing ideas, structuring text, refining wording or adapting content for different channels. In this hands-on course you see how AI tools like ChatGPT support the writing process and make the path from first idea to finished text more efficient.

Course objective
After this evening you can use ChatGPT purposefully for marketing, communications and public relations. You learn how to guide AI sensibly to develop and refine text that fits its audience, reads clearly and matches your style.

Content
– Developing topic ideas and defining audiences, tone and communication goals
– Writing text for social media, newsletters, websites or events
– Revising, sharpening, shortening or rewriting existing content
– Taking style, corporate wording and language guidelines into account
– Using AI effectively: from first idea to finished message
– Working on and developing your own text during the course

Who it is for
Interested individuals, freelancers, clubs, SMEs and those responsible for projects and communications who want to plan, create and professionally develop content more efficiently with AI.

Led by
Phi Yen Oehri is an AI expert, business consultant and co-founder of mmind.ai. She teaches practical knowledge around artificial intelligence.

Start
Thursday, 19 November 2026, 18:00 to 21:30

What to bring
Laptop or iPad with power cable

Notes
We work mainly with ChatGPT. The methods shown also work with other AI chatbots.

Organised by
Stein Egerta / Philip Schädler